The journal
Book Marketing,
Made Clear.
Practical guides on social media, ARC campaigns and book launches, written for authors.
Content Strategy · 7 min read
Instagram Reels Ideas for Thriller Authors: 12 Formats Readers Actually Watch
12 Instagram Reels ideas for thriller and mystery authors, with hook examples, filming tips and a weekly posting plan that turns viewers into readers.
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Book Launch · September 24, 2026
How to Run an ARC Campaign That Gets Your Book Reviewed Before Launch
How to run an ARC campaign for your book: when to start, how to find the right book creators, outreach examples, disclosure rules and how to track reviews.
Book Launch · September 17, 2026
Book Launch Marketing Plan: A 3-Month Social Media Timeline for Authors
A practical 3-month book launch marketing plan for authors: what to post each month, how to build pre-orders and how to plan a launch week readers notice.